Te Whakakorenga o te FBA ki te Taumai? Kua Whakatauhia e te Tīma Tukatuka-Mua a Brand Empowerer ngā Raru Tapanga, Tākai, me te Mekemeke i mua i te Wā!

Te Whakakorenga o te FBA ki te Taumai? Kua Whakatauhia e te Tīma Tukatuka-Mua a Brand Empowerer ngā Raru Tapanga, Tākai, me te Mekemeke i mua i te Wā!

Mō ngā kaihoko hokohoko ipurangi whakawhiti-rohe, ko ngā whakakorenga ohorere i te wā o te tukanga whakauru a te FBA he arai nui ki ngā mahi - he tapanga pōuri, he takai kore e tutuki i ngā whakaritenga, he pouaka taumaha rawa, he pouaka rahi rawa rānei - ahakoa he iti noa te hapa ka arahi pea ki te whakakorenga o ngā taonga e ngā whare putunga o Amazon. Ko te hua o tēnei he tauhohenga mekameka o te whakaroa i te whakakī anō, ngā utu rokiroki tāpiri, ngā raruraru hoko, ā, ka pā tika ki ngā tūranga toa me te whakawhirinaki o ngā kiritaki.

Heoi, kāore tēnei e taea te karo. He maha ngā tau e whai wāhi nui ana a Brand Empowerer ki ngā mahi kawe taonga whakawhiti-rohe me ngā ratonga tautoko a te FBA. Mā tana tīma tukatuka-mua ngaio, me te mana whakahaere tika i ngā ture whakauru pae tukutuku a Amazon, ka whakakorea ngā tūponotanga katoa, mai i te tutuki i ngā tapanga me ngā takai ki te mahi pūtaiao, me te whakarite kia paahitia ō taonga e ngā arotake whakauru a te FBA i te whakamātautau tuatahi, me te whakarite kia maeneene, kia kore he āwangawanga mō te tukanga.

I. Ngā Take Tapanga: Te "Raina Whero Tuturu Tuatahi" mō ngā Taonga Taumai a te FBA – Ka Hangaia e Mātou he Tūāpapa Kaha i Mua

Ko ngā hapa tapanga te tino take mō ngā whakakorenga o ngā taonga mai i te FBA – ko ngā ASIN me ngā FNSKU kāore i te ōrite, ngā tapanga pōuri, ngā tapanga kua wehea rānei, ngā tapanga kua whakanohoia he hē e huna ana i ngā waehere pae, me te ngaronga o ngā tohu rohe nui (pēnei i te tohu EU CE me te tohu UKCA) ka taea katoa te arahi tika ki te whakahokinga o ngā taonga.

E toru ngā taha e arohia ana e te otinga a te tīma tukatuka-mua a Brand Empowerer: "Te Tika + Te Whakatutukitanga + Te Ārai Hapa": Mā te tikanga arotake-rua ka whakakorea ngā rerekētanga mōhiohio: I runga i te māramatanga hohonu ki ngā ture tapanga o ngā pae tukutuku o te ao a Amazon (US, EU, UK, Hapani, me ētahi atu), ka manatoko tuatahi te tīma i te ōritetanga o ngā mōhiohio tapanga ki te ota me ngā hua mā te pūnaha, kātahi ka arotakehia ā-ringa e tētahi tangata motuhake – me te whakarite kia oti, kia kore he hapa hoki ngā mōhiohio matua pēnei i te FNSKU, ASIN, te ingoa hua, me te rahinga, kia tutuki katoa ai ngā whakaritenga e pā ana ki te pae tukutuku e pā ana.

Ngā paerewa tapanga ngaio hei karo i ngā hapa ā-tinana: Ka whakamahia ngā rauemi tapanga ngaio he tino piri, he ātete ki te pakū, he ātete ki te makuku. Kua whakawhanakehia ngā aratohu whakatakotoranga tapanga motuhake mō ngā hua rerekē (pēnei i ngā taonga iti, ngā taonga pakarukaru, me ngā taputapu nui) – te karo i ngā tuitui tākai me ngā kokonga ngāwari te pakaru, me te whakarite kia papatahi ngā tapanga, kia kore he mirumiru, kia kore e araia, kia mārama tonu, kia taea te matawai ahakoa te kawe tawhiti.

Ngā whakahoutanga ture wā-tūturu: Kāore ngā whakaritenga tapanga a Amazon e pumau tonu. Ka aroturuki tonu te tīma i ngā whakarerekētanga kaupapa here puta noa i ngā pae rerekē, ā, ka whakauru i ngā ture hou ki roto i te tukanga tukatuka i te wā e taea ai. Ahakoa he tapanga kāwai hua hou, he whakaritenga rahi tapanga motuhake rānei, ka taea e mātou te whakarerekē i mua i te wā kia kore ai e whakakorehia nā ngā ture kua tawhito.

II. Ngā Take Tākai: Te tiaki i a koe mai i ngā kino me te whakatutuki i ngā "paerewa pakari" a te FBA

Ko te whakaritenga matua o te takai ko te kotahitanga rua o te "tiaki i ngā taonga" me te "tutuki i ngā whakaritenga a te FBA." He maha ngā kaihoko, i roto i tā rātou whai nui ki te ārai i ngā kino, ka wareware i ngā whakaritenga takai (pēnei i te whakamahi i ngā kātene rahi kore-paerewa, te kore rānei e whakarato i te whakamarumaru ngaio mō ngā taonga pakarukaru), ka whakangawari rānei i te takai hei penapena utu, ka hua ake he taonga pakaru, ā, i te mutunga ka tūtaki ki te whakakorenga mai i ngā whare putunga. Ko ngā otinga takai a te tīma tukatuka-mua a Brand Empowerer e whakataurite ana i te "tiakitanga" me te "tutukitanga": Ngā otinga takai ritenga ritenga: Te whakataurite i ngā rauemi takai kua whakaaetia e Amazon ki ngā āhuatanga o te hua (rauemi, rahi, pakarukaru)—hei tauira, te whakamahi i te takai mirumiru paparua-paparua + te miro pērara mō ngā taonga pakarukaru, ngā arai ritenga mō ngā hua āhua koretake, me ngā pouaka kowiri tira kua whakapakaritia mō ngā taonga nui. Ka tutuki i ngā rauemi katoa ngā whakaritenga mārama a Amazon mō ngā rauemi takai me te matotoru, ka whakakore i te mōrearea o te whakakorenga nā ngā "rauemi kore-tutukitanga."

Tirotiro kounga toru hei whakakore i ngā hapa o te takai: I te wā tukatuka-mua, e toru ngā tukanga ka oti i te tīma: "tirotiro tuatahi - aroturuki i te tukanga takai - tirotiro anō i mua i te tuku." Ka tirohia tēnei mō ngā kino o te takai, te hiri tika, me ngā rauemi whakamarumaru e tika ana, me te whakarite kia kore he tohu kāore e tika ana i roto i te takai (pēnei i ngā tapanga tuku tawhito, ngā tohu whakatairanga kāore i whakaaetia e Amazon) kia kore ai e whakakorehia i te wā arotake whare putunga nā ngā take āhua o te takai.

Te Whakataurite i te Takai Waitohu me te Whakatutukitanga: I a mātou e tautoko ana i ngā ratonga takai waitohu kua whakaritea, ka tino whakahaere mātou i te rahi, te taumaha, me ngā paerewa tapanga mō te takai—hei tauira, me te whakarite kia kaua te tohu waitohu i runga i te takai e huna i ngā mōhiohio hua e tika ana, ā, kia kaua te rahi o ngā kātene kua whakaritea e neke ake i ngā rohe rahi mō te whare putunga FBA i te wāhi e tika ana, kia mau ai te hononga maeneene i waenga i te whakaaturanga waitohu me ngā whakaritenga tutuki.

III. Ngā Take Tākai: Te Whakamahere Pūtaiao hei Ārai i ngā Mahanga Matua e Toru o te "Taumaha Rawa, te Tākai Whakaranu, me te Tākai Kore Haumaru"

Ahakoa te āhua nei he "raruraru taipitopito" te takai kore tika, he tino take tonu tēnei o te whakakorenga o ngā taonga mai i ngā whare putunga FBA: Mā te taumaha rawa, te rahi rawa rānei o ngā kātene takitahi, te whakauru i ngā momo kāwai hua rerekē, me ngā taonga koretake i roto i te kātene ka nekehia, ka pakaru rānei i te wā e kawe ana, ka kore e whai hua ngā mahi o mua.

Ko te arorau tākai a te tīma tukatuka-mua a Brand Empowerer e aro ana ki te "whakatutukitanga + whai huatanga + ārai kino":
Ngā Mahere Tākai i Tātaihia e te Pūtaiao: I runga i ngā here a Amazon mō te taumaha o te pouaka kotahi (hei tauira, kaua e neke atu i te 50 pauna mō te pae o Amerika; me whakamahi he tapanga "Tīma Hiki") me ngā inenga, me ngā whakatakotoranga hua, ka whakamahia e te tīma ngā taputapu ngaio hei whakamahere i te tikanga tākai tino pai—te karo i ngā pouaka taumaha rawa, rahi rawa rānei, me te whakanui ake i te wāhi o roto me te whakaiti i ngā utu whakahaere.

Te Piripono ki ngā Ture Tākai Whakaranu: Mō ngā kaihoko e tuku ana i ngā SKU maha, ka piripono te tīma ki ngā whakaritenga tākai whakaranu a Amazon: ko ngā hua anake e tutuki ana i ngā paerewa tākai whakaranu ka whakanohoia ki roto i te kātene kotahi, ā, ka whakapirihia ngā tapanga tākai whakaranu e rite ana hei ārai i te whakakorenga nā te "whakaranu i ngā hua ASIN rerekē." I te wā kotahi, ka paparuatia, ka mau hoki ngā taonga i roto i te pouaka, me ngā rauemi urunga hei whakakī i ngā āputa hei ārai i te nekeneke i te wā e kawe ana.

Whakamātautau Kawe Whakaari hei Whakaiti i te Mōrearea Ārai: Mō ngā kāwai hua utu nui, pakarukaru, motuhake rānei, ka whakahaerehia e te tīma tukatuka-mua he whakamātautau whakaeke kawe whakaari hei manatoko i te pakari o te takai me te whai huatanga o te aukati kino. Mena ka kitea he wetekina o ngā taonga i roto i te pouaka, whakatikatika tonu te tikanga takai ka whakakapi ki ngā rauemi urunga pai ake kia mau tonu ai te āhua o ngā taonga mai i te tukatuka-mua ki te tomokanga ki te whare putunga FBA.

Akoranga Take: Mai i "Ngā Whakakorenga e Rua" ki "Kotahi te Whakaurunga Angitu" He whakawhiti rohe Waitohu Vape I pāngia te kaihoko e tētahi raruraru uaua i roto i te whare putunga a te FBA: e rua ngā puranga taonga i whakakahoretia e te whare putunga a te FBA o Amerika nā te korenga o ngā tapanga me ngā hiri takai kāore i te rawaka. Nā tēnei i nui ai ngā utu tuku whakahoki, i raruraru ai te whakahokinga mai o ngā taonga, ā, i heke ai te tūnga o ngā hua tino hokohoko.

I muri i te mahi tahi me Brand Empowerer, ka wawao tonu te tīma tukatuka-mua:

Tapanga: Kua manatokohia anō ngā mōhiohio hua FNSKU me te ota, mā te whakamahi i ngā tapanga ātete-paowa, me te whakapiri atu ki ngā wāhi e tutuki ana i ngā whakaritenga kia kore ai e araia te waehere pae;
Tākai: I whakamahia he takai urunga paparua-rua kua whakaritea mō te āhua pakarukaru o ngā hua vape, me te rīpene hoahoa taiao kua whakaaetia e Amazon i whakamahia hei hiri kia kore ai e pakaru, e turuturu rānei;
Pouaka: I tino whakahaeretia te taumaha o ia kātene ki raro iho i te 45 pauna, i whakakīia ngā pouaka ki te pahuka mimiti-ru, me te whakapiri i ngā tapanga me ngā tohu taumaha "Fragile".

I te mutunga, i paahitia e te FBA te tirotiro i te taenga mai o ngā taonga i te nganatanga tuatahi, ā, i whakapotohia te huringa whakakī anō mā te 30%, ā, i tere te pikinga ake o ngā hoko o te toa. E ai ki te kaihoko: "Waiho te mahi ngaio ki ngā tohunga. I āta karohia e te tīma tukatuka-mua ngā tūponotanga katoa, nō reira kāore mātou e manukanuka ki ngā whakakorenga taenga mai."

He aha i whiriwhiri ai koe i te tīma tukatuka-mua a Brand Empowerer?

100% Taurangi Whakatutukitanga FBA: Nā te maha o ngā tau o te wheako ki ngā mahi kawe taonga whakawhiti-rohe, e mārama ana tā mātou tīma ki ngā ture whakauru pae tukutuku a Amazon, me te whakarite kia tutuki ngā mahi tukatuka-mua katoa i ngā whakaritenga mana, ā, ka hua ake he reiti whakaae whakauru ārahi i te umanga.

Aroturuki Tirotiro Tukatuka Katoa: Mai i te waihanga tapanga me te takai ki te otinga o te pouaka, ka taea e koe te tiro i te ahunga whakamua o te tukatuka i te wā tonu. Ka tuhia mārama ia taahiraa, kia mārama ai te whakahaere me te whakahaere katoa.

Te Urutaunga Ratonga Whakarite: Ahakoa he kaihoko taonga iti koe, he kaiwhakarato taputapu nui, he kaihoko maha-kāwai rānei, ka whakarite tā mātou tīma i tētahi otinga tukatuka-mua i runga i ngā āhuatanga o tō hua me ngā whakaritenga o tō pae ūnga.

Te Whakaiti i ngā Mōrearea e Aratakihia ana e te Wheako: Mā te whakamahi i ō mātou wheako ki te mahi tahi me ngā mano tini o ngā wheketere me ngā mahi tukatuka-mua puta noa i te 100+ ngā kāwai hua, ka taea e tā mātou tīma te matapae i ngā mōrearea ka puta mai mō ngā hua rerekē me te whakawhanake i ngā mahere āwhati i mua i te putanga mai hei ārai i ngā raruraru i mua i te putanga mai.

Ko ngā mate o te whakakorenga o te FBA e kore e pā ki ngā "taonga kua whakahokia mai" - e pā ana ki te pai o tō whakakī anō, te ingoa o te toa, me te whakataetae mākete. Ka whakaratohia e te tīma tukatuka-mua a Brand Empowerer ngā ratonga ngaio me te tino tika, e whakarite ana i te taumata teitei o te tutuki i roto i te tapanga, te takai, me te pouaka. Mā tēnei ka taea e ō taonga te uru ki ngā whare putunga FBA me te kore he arai, ka taea ai e koe te arotahi ki te whakawhanaketanga hua me te whakawhānui mākete me te kore e whakararuraruhia e te tukanga whakauru.

Mena kua pāngia koe e ngā uauatanga ki ngā mahi taumai a te FBA, e hiahia ana rānei koe ki te whakaiti i ngā mōrearea pea i mua, whakapā atu ki a Brand Empowerer. Tukua tā rātou tīma ngaio kia tiaki i tō pakihi whakawhiti-rohe, kia maeneene ake ai te wheako mahi a te FBA!